I turn complex ideas into products that move millions
Fractional Design Leadership for startups and enterprises — from research and strategy to design and seamless developer collaboration.
Trusted by companies from early-stage startups to Fortune Global 500
in USD moved monthly
3.5 M
active users
3
pioneering products
70
projects delivered
25
people managed
10
mid to senior mentees
Websites that convert, not just impress
High-performance websites designed and built by the same person who understands your business strategy — from layout and interaction design to no-code development (Framer, Webflow) and deployment.
Products shaped by evidence, not assumptions
From user research and product strategy to high-fidelity prototypes and design QA — I align what users need with what the business demands, collaborating closely with your development team to ensure seamless implementation.
Design Systems that unify your entire ecosystem
Brand design applied consistently across every app, website, and touchpoint — with token architecture, component libraries, and governance that ensure your team builds on-brand without reinventing the wheel.
Service Blueprints that reveal hidden friction
I map your entire service ecosystem — frontstage, backstage, and support processes — to find where customer experience breaks down and where operational efficiency hides.
Brands built on purpose, not just aesthetics
Brand strategy, visual identity, verbal identity, and sound identity grounded in research and competitive positioning — so your brand communicates what makes your business different before you say a word.
Thinks like an owner
I care about your KPIs, your runway, and your board deck — not just the pixels.
Works across cultures and timezones
10 years collaborating with teams from São Paulo to anywhere. 1 hour from New York.
End-to-end & friction-free
Brand, Service, Design Systems, Product, Web — I bridge research, strategy, and design across areas that typically require separate teams, keeping your ecosystem unified.
From minimally viable to maximally valuable
I help you launch fast without accumulating design debt you'll regret later.
Measured by outcomes, not outputs
I track revenue impact, conversion lifts, and adoption rates — not just deliverables shipped.
Design leadership driven by purpose, not hype
I believe the best digital products are built when strategy, design, and engineering stop being separate conversations. If your team needs senior design leadership without the overhead of a full-time hire, let's talk.
Let's build something that matters
If you're looking for a design leader who can think strategically and collaborate seamlessly with your team, I'd love to hear about your challenge.
